10 Trends You Should Know in Corporate Gifting 2021
Gifting is unarguably one of the integral elements of India’s culture and heritage. The gifting market in India is of approximately Rs.2,50,000 crores out of which Rs.1,20,000 crores are of corporate gifting and it is growing rapidly at 200% per annum.
A decade ago, gifting was appreciated by how well known the brand name on it is. Corporate gifting trends in 2021 have changed drastically. The latest corporate gifts are curated around the idea of building an emotional connection with the employees, clients and customers by giving them meaningful and intangible gifts.
Employee gifting is the practice of recognizing workers and rewarding them for their continued persistence in their roles. Not only do gifts make employees feel their efforts are being seen and valued, but also benefit your business by motivating them to work even harder. However, corporate gifting 2021 is no more restricted to welcoming employees, year-end gifting, anniversary gifts, party favors, but also as a part of the retention and employee engagement strategies. It is important to maintain cordial relationships with your clients and customers as well. After all, they are the ones who contribute to the success of your business. Diwali is a perfect occasion to show how important they are by giving them the latest corporate gifts.
Here are the top 10 corporate gifting trends in 2021 that you should know or at least consider this year:
1. Sustainable Gifting
Handing eco-friendly corporate gifts is a trend that's here to stay. Customers and clients love to do business with brands that are committed to the health of the environment, and employees take pride in working for companies that practice sustainability. Sustainability can be good for the environment and good for business. We have a range of eco-friendly gift hampers that will be adored by your recipient. These are completely plastic free, recyclable or biodegradable.
2. Flavor Packed Food Hampers
You can never go wrong when it comes to food hampers as there is no better gift than the gift of good food. Apart from the traditional sweets, salty and savoury offerings are also becoming a popular choice for gifting. We have carefully curated each food hamper for you. They are a perfect union of luxury and taste. There are a variety of gourmet food hampers that work very well with employees, clients and business partners. Some of our most loved food hampers are healthy gourmet collection, a snacking in wonderland and the festive foodie collection. You can also opt for eco-friendly gift hampers to add a touch of sophistication.
3. Desk Organizers & Stationery
What better way to ask your employees to resume office after the never-ending lockdown due to the pandemic? Some of the options include stationery, planners, smartphone holders, and calendars. We have some great Diwali hampers for stationery lovers such as Nature Lover’s Desk Organizer and Planet Lover’s Dream Desk. You can also opt for eco-friendly product options of the same. We are sure that all nature lovers are going to love this gift.
The best gifts are uniquely customized, so it’s no surprise that personalisation has emerged as a significant fad in corporate gifting trends 2021. Personalising gifts for each giftee is what makes the gift exclusive and heartfelt. As we are forced to stay indoors very regularly due to COVID-19, it is easy to feel left out or have ‘FOMO’. Therefore, a personalised gift is an effective gift to boost your team’s morale. You can either engrave your company name or customize it with your employee’s name to make them feel even more special.
5. Home Décor
Latest corporate gifts are known to have a personal touch. While this can be perceived as an ‘unprofessional’ gift by some, it could help in cultivating a personal relationship. This is essential to build new relationships, especially when you are bidding to new clients and customers. We have some amazing home décor gift options for you such as bamboo planters, art pieces, grow your greens kit, etc. You can find some cute home décor here.
6. Work From Home Gifts
As companies are letting their employees work from home amidst the pandemic, retaining them has been an equal challenge. Companies are partaking in the corporate gifting trends in 2021 as a way to hold onto them. For instance, multinational companies like Facebook offered $1K to every employee for setting up their home office. Although that might be possible for tech giants like Google and Facebook, it is not possible financially for a lot of businesses. A simple and cute gesture like gifting a journal, stationery, or a mug also does the job.
7. Digital Gift Cards
Since the COVID pandemic, digital transactions have seen a spike. Subsequently, digital gift cards are one of the latest corporate gifts preferred by employers. “The socio-economic environment created by COVID-19 outbreak has accelerated growth of this segment,” according to Research and Market. It provides more flexibility as your employees can choose their own gifts based on their wants and needs. Moreover, as a business owner, it simplifies your task of selecting the perfect gift.
8. Self-Care Gifts
Everyone has days when they feel they need a little pick-me-up. And that’s where self-care comes into the picture. Self-care is one of the popular corporate gifting trends of 2021, partially because the pandemic has taken a toll on all of us. Plus, staring at computer and laptop screens all day can be tiring as well. In the fast paced life where you have to constantly prove yourself, employees are very stressed out which can affect their productivity at work as well. There are some wonderful self-care eco-friendly gift hampers to indulge your employees with. These hampers will definitely wash all their stress and worries away! Plus, it shows that you care about your employees. Self-care kits generally contain body scrubs, essential oils, face masks, scented candles, etc. This is one category that the recipient will truly value and enjoy!
9. Wellness Kits
Lockdown has been hard for everyone and it has made people more conscious about their health and well-being. The number of people prioritizing their health has been increasing, which is great to have a healthy work life balance. For people who have been in quarantine or are unable to go outside due to lack of time or chance, these kits make an ideal choice for gifting. Some of the latest corporate gifts include gym memberships, healthy food hampers, essential oils, and aroma diffusers.
Without a doubt, tech is the number-one category for corporate gifting trends in 2021. Everybody uses it, everybody has it, and if they don’t have it, they want it. It is not something that could be kept ina drawer and be forgotten later. There is a diverse range of tech products that can fit your employee needs and your budget. If you have a huge number of employees, you can opt for items such as wireless headphones, smart watches, portable speakers, etc. The best part about gifting tech is the number of options across all pricing. Another smart way is to list the products and let your employees choose whatever entices them. For clients and customers, you may want to shell some extra bucks and gift them something they are passionate about.
To conclude, corporate gifting trends 2021 is all about gifting products that touch the hearts of our employees, clients and customers. As a leader, it is your responsibility to make them feel chosen, valued and respected for all their contributions. Choose from these unique and creative gifts and make their Diwali memorable. There are a lot of gifting platforms but what makes Loopify different is that we do all the work for you, saving you your time and efforts. If you are still not decisive about what to give to your professional acquaintances, reach out to us for a call back and we will address all your queries.