We at Araatrika, are driven by the mission of creating sustainable and eco-friendly stationery for everyone. We believe, that if the people are sensitized inn simple ways by creating small shifts in their routine, they would be able to lead and
create sustainable lifestyles- which is the need of the hour today! Our happy pencils, made of recycled newspaper serve as the starting points for developing and inculcating these habits. Also, our pencils have seeds attached to them, which can be planted into the soil. Here, we see an excellent opportunity to “learn by doing”. With our mission to go plastic free- we've introduced Steel Happy Straws and Eco- Happy Pens, happy travel kit and happy up-cycled diaries recently.
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The Founder, Jagruti Khabiya- Jain, is an Architect by profession, but an Environmentalist by choice. Araatrika was born in the month of March 2017. While working as a junior architect, with a reputed firm in Pune city, she fell sick and was on leave for two weeks. During that time, the only thing that would bother me was to start something of own. Something that she loves and makes her happy. Environment being at the top of her list and up-cycling being really close to her heart, she knew that
she wanted to start designing and making products from waste. Being an eco-architect, She was practicing green architecture in Auroville and Delhi, before working in Pune. During that leave, she finalized on a name, made a logo and even started making products at home . Within two weeks, she had signed up for an exhibition at a flea market. Thus, began the struggle of working for 8 hours in the day time and 5 hours through the night to make the products required for the very first exhibition cum sale. The outcome just motivated her to do better every single day until she finally quit her job in September 2017. That’s how Araatrika came in to her life and they’ve been growing together ever since.
Araatrika comes from “A- Ratri” , a Sanskrit word for something that diminishes the darkness and brings light into one’s life. That’s what we do, we make up-cycle, re-cycle, and make sustainable products to bring green back into a world full of greys and blacks!
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Bulk orders: 100% post consumed boxes. Small orders: Corrugated boxes. Paper tape used as much as possible. Plastic tape used whereever required.